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The Achiever Newsletter

Desktop Publishing and Your Business

By Melanie L. Drake

But what is desktop publishing and what can it do for your business?

Desktop publishing, or dtp, is the process of using a micro-computer to create, edit, and lay out reports, newsletters, books, brochures, magazines, and other publications. As a result, it allows businesses to produce more of their own publications without outsourcing projects. It also allows greater control over projects.

As more word-processing programs, such as WordPerfect and Microsoft Word, take on characteristics of desktop publishing software, businesses are able to create publications with various fonts and font sizes, graphics, and templates. The newest versions of these word- processing programs include many of the most used aspects of dtp, including graphic rotation, drawing capabilities, and text shaping, such as changing text into semicircles or waves.

However, desktop publishing software, such as PageMaker and QuarkXPress, allows still greater capabilities. Since a desktop publisher can specify the size and location of objects based on degree increments, text and graphics are easier to control and move around in a document. These programs also provide controlled use of different tools for drawing objects, such as ellipses and rectangles. Moreover, dtp software programs include tools for easy rotation, scaling, skewing, and cropping of photographs and graphics. More advanced users of desktop publishing may also use special 3-D effects or morphing to add creativity to their print and multimedia publications.

Deciding to use desktop publishing in your business has advantages and disadvantages. Here are just a few:

Advantages

• Control over publications.
• Inexpensive departmental publications.
• Quick production of transparencies for meetings.

Disadvantages

• Setup expenses for computer, laser printer, and software.
• Need knowledge of using desktop publishing software.

Publication Date: Winter 1995

Melanie L. Drake focuses on the publishing and marketing sides of the AchieveMax® company. AchieveMax® professional, motivational speakers provide custom-designed keynote presentations, seminars, and consulting services on change management, creativity, customer service, leadership, project management, time management, teamwork, and more. For more information on AchieveMax® custom-designed seminars and keynote presentations, please call 800-886-2629 or fill out our contact form.

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