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The Achiever Newsletter

Auto Club Group Credit Union Recommended Cross-Selling Books

By Jeffrey W. Drake, Ph.D.

The following books were recommended at the Auto Club Group Credit Union seminar entitled "Successful Cross-Selling as a Team." 

Non-Manipulative Selling by Tony Alessandra, Ph.D., Phil Wexler and Rick Barrera	Relationship Selling: The Key to Getting and Keeping Customers by Jim Cathcart	Sacred Cows Make the Best Burgers by Robert Kriegel and David Brandt
Selling Skills for the Non-salesperson by Dr. Gary S. Goodman	Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers by Larry Wilson	Words That Sell:  The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan

Publication Date: Spring 2001

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